Cannabis Tourism. It’s more than just for aging hippies or millennials, it’s THE next big thing, at least according to a Survey conducted in March 2020 by MMBY Global Travel Intelligence (MMBY) and distributed by the California Cannabis Tourism Association (CCTA).


According to MMGY, this was the first-ever comprehensive national survey of U.S. leisure travelers’ understanding and interest in recreational cannabis-related products, experiences and services when on vacation.

A random sample of 1,501 respondents representing the U.S. population (defined below) participated in this online survey between March 3 – 10, 2020. Respondents were screened:

  1. 21 years of age or older
  2. Annual household income of at least $50,000
  3. Active overnight leisure travelers (have taken at least one overnight domestic trip for leisure purposes in the past 12 months)
  4. Interested in participating in at least one cannabis-related activity while on vacation (see table)
Survey Methodology: 1,501 respondents via online survey 3/3 - 3/10 2020> 21 years of age or older
>Annual household income of at least $50,000
>Active Overnight leisure travelers (with at least one domestic trip in last 12 months)
> Interested in participating in a Cannabis Activity
1) Visit a Cannabis Dispensary or Retail Store2) A spa treatment with CBD Products: CBD massage oil, CBD face mask and so on3) Tour a cannabis farm or greenhouse to learn about cannabis appellations, craft and cannabis varietals
4) A stay in cannabis-friendly lodgings5) Visit a cannabis lounge or cafe where smoking or vaping cannabis is permitted legally6) Try a CBD- or THC-infused beverage: tea, coffee, sparkling water and so on
7) Try a CBD- or THC-infused edible (gummies, brownies, chocolates and so on)8) Partake in a guided sampling or pairing of different varietals of cannabis with a cannabis sommelier9) Smoke different varietals of cannabis
10) Participate in a dining experience pairing food with cannabis11) Attend a cannabis festival or cannabis-focused event12) Try a specific brand of cannabis
13) Travel around city in a cannabis party bus14) Plan to try some cannabis products that the Tourist has researched in advance15) Sample some cannabis in a safe environment

Happy Travelers Tours Fill the Bill

Little did we realize when we were building the Happy Travelers Tours Experiences menu that we would be able to meet most, if not all, of these Canna-Tourists Wish List items!

Happy Travelers Tours Experiences include:

  • Mountain Top Wine-and-Weed Farm Tour satisfies Cannabis Tour wish list activities: 3, 6, 7, 8, 9, 10, 11, 13 and 15
  • Sip-and-Sniff Sunset Tour, which satisfies Cannabis Tour Activities: 6, 7, 8, 9, 10, 13 and 15
  • Cannabis Dispensary Tour meets these Cannabis Tour list activities: 1, 5, 6, 7, 8, 9, 12, 13, 14, 15
  • Cannabis Dispensary and Winery Tour covers these Cannabis Tour wish list choices: 1, 5, 6, 7, 8, 9, 12, 13, 14, 15
  • Happy Travelers Tours High Tea Experience is an excellent choice for these Cannabis Tour choices: 6, 7, 8, 10, 11
  • Cannabis Overnight Adventures (made to order): 2, 4, 6, 7, 8, 9, 10, 11, 12, 15

Get the Ultimate Cannabis Vacation Guide

If you’re planning a Cannabis Vacation, download your copy of the “Ultimate Cannabis Vacation Guide” from Happy Travelers! It’s Free!

What’s Next for Cannabis Tourism

Happy Travelers Tours Experiences are the Best Way to fulfill your Cannabis Tourism adventure. Book a Tour Today, call 707-386-9859 or email with questions and we will get you up-close-and-personal with Cannabis!

Exciting Update for 2021

The Mountain Top Wine-and-Weed Farm Tour will have a birds-eye view of a 3 acre cannabis grow starting on April 20, 2021.